How Roblox Helps Builders Create, Scale, and Monetize

At Roblox, our imaginative and prescient is to reimagine how folks come collectively to play, work, and join. We’re constructing an immersive platform for communication and connection the place 71.5 million customers* in 190 international locations spend 2.4 hours enjoying video games and sharing experiences on daily basis.

We wish to empower any developer or creator to make something anyplace on our platform, and at this week’s Recreation Builders Convention (GDC) in San Francisco, we showcased most of the methods we assist folks create, scale, and monetize.

We unveiled two new AI instruments that may considerably velocity up creating on Roblox. As well as, we introduced the evolution of our Creator Fund (beforehand often called Recreation Fund). As earlier than, it focuses on funding next-level experiences with progressive gameplay, bold visible designs, and unique concepts. And we’re additionally excited to broaden the sorts of content material in this system. Meaning we’ll be bringing beloved off-platform IP to Roblox, together with Paramount’s iconic Avatar: The Final Airbender, in addition to content material past video games, like Neura Studios’ brand-new launch, Clip It.

Roblox and members of our creator neighborhood additionally hosted periods on subjects starting from doing enterprise on Roblox to generative AI to the variations between free-to-play cell creation and creating on Roblox. We wish to thank the Roblox creators who shared their experience onstage: @badcc, @Andybloxstar, @Erythia​, @Coffeenerd​, @CDDevelopment, @EncodedLua, @Toya_Studio, and extra.

Right here’s a deeper take a look at all the things we offered this week that we’re assured will assist allow extra creators than ever to attain their objectives on Roblox. 

Create

Some of the necessary issues we do for Roblox creators is develop instruments and applied sciences that make creating 3D content material simpler and sooner. So this week at GDC, we introduced two new AI instruments — Avatar Auto Setup and Texture Generator — that just do that.

With Avatar Auto Setup, will probably be easier than ever to create an avatar by rapidly and routinely changing a 3D mannequin into a totally animated avatar that individuals can use instantly. This industry-leading software additionally gives the flexibility so as to add facial animation to avatars and may lower the time it takes to arrange an avatar from days to minutes.

With Texture Generator, creators will be capable of use textual content prompts to rapidly change and customise how 3D objects look. The textures the software produces routinely conform to the form of objects, considerably decreasing the work required to convey an object to life.

Texture Generator (Earlier than and After)

These are the most recent examples of instruments that may assist creators proceed sooner from an thought to actuality in Roblox Studio. This free, superior 3D improvement software program makes it easy for nearly anybody to create something they will think about on Roblox. Constructed on our platform’s multiplayer, real-world simulation engine, it gives creators with out-of-the-box entry to superior physics, our rising suite of progressive AI options, aerodynamics, and a lot extra.

Scale

At GDC, we delved into how creators on Roblox do finest once they have entry to clear information displaying how their experiences are performing and the place there’s room to develop. We’ve been constructing out our sturdy analytics suite, which provides creators actionable efficiency insights, permitting them to regulate their content material methods to mirror how their experiences are doing. They usually can quickly iterate based mostly on these insights by publishing updates in seconds, anytime they need, to cell, desktop, console, and VR concurrently.

We additionally explored our rules and plans for Discovery on Roblox, which helps join creators with their preferrred audiences and encourages them to proceed bettering their creations. At scale, that gives a higher range of terrific content material for our customers, connecting them with the creations and communities that finest match their pursuits. 

Roblox options an algorithm that repeatedly refreshes the creations and updates customers see. It’s a part of a wholesome discovery system constructed on community results, engagement, and monetization that permits creators to maximise their attain with our world viewers.

One nice instance is Gunflight Studio’s Gunfight Enviornment, which Roblox customers have visited greater than 228 million occasions because it launched final October. The crew iterated on it rapidly, and was capable of ceaselessly take a look at its modifications to attain their enterprise objectives and to enhance its discoverability. And by optimizing for efficiency, they made Gunfight Enviornment the most well-liked first-person shooter on Roblox. 

Monetize

Creators of all sizes, from people to massive studios, are demonstrating the various methods anybody can create and monetize their work on Roblox. In 2023, our greater than 25 million creators collectively earned $741 million, up 19 p.c yr over yr, and we’re at all times seeking to give them extra alternatives to succeed. After they do, our total ecosystem does too. So our objective is to empower all creators with a variety of how to earn cash on Roblox, together with in-experience purchases, immersive advertisements, and promoting avatar objects or creator plugins. 

We wish to thank everybody who got here out to see us at GDC. To study extra about what Roblox gives creators, please go to our Creator Hub web page. We’re excited to see how our creator neighborhood grows and thrives within the months and years to return.

* As of This fall 2023.