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EA CEO Andrew Wilson believes generative AI will “revolutionize” the gaming trade over the subsequent 5 years. He predicts that the expertise will permit for extra environment friendly content material creation, decreasing improvement time from months to days. From a report: Better effectivity coupled with “deeper, extra immersive experiences” will result in vital viewers enlargement over the subsequent few years and supply a “multi-billion greenback” progress alternative, he mentioned. Wilson mentioned that previously it’d take six months to construct an in-game sports activities stadium. Over the past 12 months, that point has shrunk to 6 weeks, and over the approaching years it may perhaps be lower to 6 days.
And whereas FIFA 23 has 12 run cycles for a way the gamers transfer within the sport, EA Sports activities FC 24 has 1,200 created with generative AI. Over the subsequent 5 years, Wilson hopes that generative AI will make EA’s improvement 30% extra environment friendly, assist develop its 700 million-strong participant base by “at the least” 50%, and result in gamers spending 10-20% extra money on its video games. “What we have seen each time there’s been a significant technological development in media and in expertise, the place you’ll be able to democratise an trade and hand it over to the inhabitants at massive, unimaginable issues occur,” he mentioned.
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