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La Liga, Spain’s prime flight {of professional} soccer and residential to among the world’s largest golf equipment—like Barcelona and Actual Madrid—has signed a brand new sponsorship deal that sees its earlier branding (“La Liga Santander”) swapped out, with the league now to be referred to as LALIGA EA SPORTS.
Please word the caps is their thought, not mine. It’s presumably a part of EA’s large push to get folks prepared for this yr’s FIFA EA Sports activities FC online game, which can play the identical as final yr’s version however would be the first to not be capable of depend on decades-old model recognition.
Which is all properly and good for everybody concerned, I’m positive palms have been shaken and cash exchanged, however this isn’t a enterprise press launch web site. I don’t actually care what the highest flight is known as, and EA Sports activities have been sponsoring large european soccer leagues for years in a method or one other (they’ve obtained a number of offers with the Premier League, for instance, together with showing on referee’s uniforms).
No, I’m right here to speak to you about the second division’s rebrand. Identified both as La Liga 2 or Segunda División, relying on the place you’re from, it’ll now be known as (once more, their caps, not mine) LALIGA HYPERMOTION.
Hypermotion, for individuals who haven’t needed to learn the bullet factors of sports activities sport press releases for the previous few years, is a system EA cooked as much as attempt to promote FIFA the place they mixed 11v11 movement seize with machine studying to attempt to enhance the physics and animation of the gamers within the sport.
That’s what an entire league is now named after. Not a online game firm, not even a online game, only a physics and animation system designed for a single online game sequence the place the advantages it brings are negligible at finest (it’s largely simply empty PR energy, FIFA hasn’t basically modified the best way it performs or appears for years).
After all no person on the streets will really name it that, everybody will nonetheless simply name it La Liga 2 or no matter they’ve been calling it perpetually, however nonetheless. I’m very a lot trying ahead to EA increasing a majority of these sponsorships, when subsequent season’s Championship can be renamed to THE FROSTBITE LEAGUE.
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