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Treatment Leisure, the studio behind the upcoming Alan Wake 2 and creator of the Max Payne franchise, has introduced a brand new brand design for the primary time in over 20 years
Talking in a weblog submit, the Swedish developer spoke about its goals to ‘refine’ its visible identification with the brand new brand.
A number of years in the past, as our studio has been remodeling from making a single recreation at a time to creating a number of concurrently and increasing past the borders of Finland, to a second location in Stockholm, Sweden, we launched into a mission to refine our visible identification.
Creating a brand new brand and a refreshed visible identification for Treatment was an emotional journey, like something to do with artwork. For longtime Treatment followers, you absolutely understand how important creative path is for us. Not simply in our video games however from the standpoint of how our studio identification appears to be like. To not point out our hoodies!
As a recreation growth studio, we’ve got come a great distance since 1995 after we acquired our begin. Treatment is consistently evolving.
The bullet within the letter “R” within the outdated brand represented the period of Max Payne, however the Treatment of now’s a lot greater than a single recreation; we’ve got an entire portfolio of video games, new and outdated.
It was time to replace and redefine our visible identification to carry extra consistency, showcase our evolution over time, and higher categorical our imaginative and prescient of right this moment’s Treatment.
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The Treatment brand means loads to us, however we all know it additionally means loads to you. Just like the video games we create at Treatment, we approached this course of with nice care, consideration and loads of ardour!
We need to create memorable worlds, tales, and characters so that you can expertise by means of our video games. We wished our new brand to replicate how we consistently evolve and proceed creating thrilling video games with the perfect individuals. Nevertheless, it’s all nonetheless one Treatment the place brave creativity thrives. We hope you want the brand new look.
Our future is extremely thrilling. Regardless of nearly three many years within the recreation trade, in some ways it feels we’re solely getting began. You possibly can sit up for Alan Wake II later this 12 months and a number of other nice Treatment experiences to play within the coming years.
Treatment is at the moment juggling many new tasks along with Alan Wake 2, together with remakes of Max Payne, Max Payne 2, a Management spin-off, and extra.
Alan Wake 2 is especially noteworthy as followers have been clamouring for a follow-up to 2010’s Alan Wake for years, and at one stage the sport was in manufacturing however in the end shelved in favour of Quantum Break and Management.
Nevertheless, Treatment introduced at The Sport Awards 2021 that Alan Wake 2 was formally within the pipeline and is scheduled to launch on PS5, PC, and Xbox Sequence X/S in 2023. Again in February, the studio stated the sport was now playable from begin to end, and later reiterated its dedication to a 2023 launch.
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