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When you’re a cell recreation developer you already know all about Highlight, the main cell promoting platform. You most likely depend on it to convey customers to your video games of their droves.
Nicely learn on, as a result of adjustments are afoot.
Firstly, it’s not referred to as Highlight any extra. Any further you’ll be coping with Gamelight, following a significant rebrand.
Gamelight is rising quickly, including new options and instruments on a regular basis, so we thought this may be an excellent second to ensure you’re in control.
For the uninitiated, Gamelight was Initially launched by Germany-based cell recreation developer and writer LOUD Ventures, an organization whose earlier titles have reached the highest 10 highest-grossing and free app rankings in additional than 30 nations.
These nations embody main markets just like the US, the UK, Germany, and France.
So how does it work?
In accordance with Gamelight co-founder Günay, “Gamelight’s algorithm analyzes customers’ playtime, engagement, competitor recreation utilization and demographics knowledge to determine customers with the best likeliness of long-term engagement on our companions’ video games.”
Fellow co-founder Florian provides, “We have now unique entry to the mentioned knowledge factors, whichplaces us in a transparent benefit over different UA sources which are merely linked to 3rd occasion apps.”
Gamelight additionally makes use of a singular rewarded playtime system, which sees gamers incomes factors based mostly on how lengthy they play for. Successfully a loyalty program, this technique has confirmed enormously efficient at creating a faithful playerbase.
The platform targets options like age, gender, competitor video games, and lookalikes to supply bespoke suggestions to every participant individually, whereas on the similar time optimizing advert campaigns for the absolute best ROAS and Retention Price.
In truth, Gamelight boasts a 100% advertiser retention fee, with zero churn.
All of this performance is obtainable by way of an intuitive dashboard, presently being utilized by a few of the largest cell recreation publishers on this planet.
This highly effective software offers advertisers complete management over their UA campaigns and focusing on preferences, whereas additionally offering huge datasets to assist them make their subsequent strikes.
You may learn extra concerning the Gamelight dashboard and its distinctive options HERE.
To speak to one among Gamelight’s cell recreation advertising and marketing specialists, write to [email protected]
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