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In line with a analysis by the Swedish metropolis of Malmö, the 2022 LEC Summer season Finals introduced in about SEK 50 million (about £4.03 million) for the town, principally within the type of tourism-related revenue.
The town commissioned a report from consulting agency Geelmuyden Kiese that confirmed 19,600 ticket holders watched inside the sector from September 10 to September 11, with 85% of individuals attending each days. Malmö Area even had so as to add extra seats after the present offered out since, in response to the report, 77% of the town’s vacationers arrived only for the LEC finals.
Moreover, the survey famous that greater than 98% of tourists of the finals had been beneath 35. It is a noteworthy truth on condition that the Sports activities Enterprise Journal reported in 2017 that the typical viewing age of each main American sport is at the least 40 years previous. The proportion of spectators enrolled in or employed in technological fields was one other determine that “stood out,” within the phrases of the Swedish metropolis.
Over 30 totally different nations despatched representatives to the town for the finals, with Denmark and Germany’s neighbors sending the very best numbers. Having stated that, greater than 10% of the attendees had been from the UK. This final statistic will in all probability be encouraging for Riot Video games executives as a result of they need to maintain the Mid Season Invitational, the second-largest League of Legends match, in London the next 12 months, in response to a report by Esports Information UK. Regardless of the World Championships’ partial go to to the UK in 2015, this might be the primary MSI match there. Native followers felt it was undervalued throughout the EMEA system as effectively. With the curiosity proven on this occasion, Riot Video games will evaluation its investments within the UK. Due to this fact, MSI 2023 will play an necessary function within the growth of esports and esports gamers within the UK.
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