Microsoft Information Patent for Displaying Customized Advertisements in Video games

Microsoft filed a patent describing a system that might serve customized advert content material to avid gamers as they play. From a report: The patent was first noticed by Gamesual, and is titled, “Offering customized content material for unintrusive on-line gaming expertise.” It describes a system whereby adverts might be served to cloud-based streaming or internet-connected video games, however these adverts are customized for every participant. The diagrams included with the patent present customized adverts being utilized to billboards in a driving recreation, the hoarding behind a aim in a soccer recreation, and branding on outfits in sports activities video games.

The adverts can be served in real-time, showing at areas deemed “constantly seen,” and based mostly on who’s taking part in, which might be decided by checking the account used to entry the sport. Though the patent states this is able to be an “unintrusive” system of serving adverts, it could inevitably result in builders being requested to make sure a minimal variety of areas the place adverts might be positioned and simply seen. Surroundings designs will likely be impacted, and we might see adverts showing on objects gamers frequently work together with rather more typically.