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One of many many options that made the Sims franchise stand out from different video games is the inclusion of assorted cultures, by which gamers can actually really feel represented. Whether or not it’s by the creation of a personality or family, it offers them an opportunity to say, “Hey, look, it’s me” or “That is what my childhood dwelling used to appear to be.”
All through the years, the Sims collection has advanced much more with cultural illustration, particularly with the newest For Lease growth pack that facilities round a Southeast Asian way of life. I had the privilege of chatting with the EP’s Cultural Guide, Jason Chu, who mentioned the significance of authenticity through the growth course of.
In the middle of the early phases, Jason states, “Stepping into, the producers at EA had been very clear that they needed one thing that made people who come from Southeast Asia or are in SEA or have household from SEA… they needed their gamers, this world fanbase, to really feel the acquainted in it. To ensure that this wasn’t a fantasy or a projection or an objectification of SEA.”
The principle aim, amongst many others, was to genuinely make it really feel like a lived-in neighborhood. So, as a substitute of seeing cultural illustration as an add-on, it was a necessity that was important to the artistic course of. Chu goes on to say, “I actually need to reward EA and the design workforce that I labored with straight for seeing cultural consulting as a valued add.”

The workforce behind the pack may have, by all means, merely targeted on constructing an atmosphere that solely strived to entertain the participant. But, The Sims 4 For Lease pack is far more than that; it’s meant to carry extra that means to storytelling and even real-life narratives that Southeast Asian gamers can reminisce about.
Jason additionally utilized inspirations from his personal life through the brainstorming course of. Particularly, he states, “In the middle of engaged on this, I used to be messaging my dad, who grew up in Bangkok, and was asking him some questions even about like ‘What would this be like?’ and ‘The place would this be?’” These influences helped the pack develop, shaping its authenticity and illustration. It was very a lot a collaborative challenge that didn’t lean on one aspect or one particular person, permitting it to evolve in a respective and appreciative method.
Even minor options that would have been dismissed had been the guts and soul of the pack. Jason mentions, “Little issues like saying, ‘Hey, the evening market may get a bit of extra cluttered.’ That’s a part of the enjoyable of strolling by an evening market anyplace in Asia, is feeling that warmth and that power.”

In fact, The Sims 4 For Lease’s Night time Market isn’t the one Southeast Asian-inspired idea within the new world of Tomarang, together with options just like the Strain Cooker, Squat Bathrooms, and Tuk-Tuks. On prime of that, the structure breathes extra life into the EP, with the added bonus of incorporating multi-unit houses. Talking of the brand new constructing system, Jason chimes in with how this new gameplay represents SEA tradition much more.
“Multi-generational households are extraordinarily frequent. That’s the norm. I believe that the truth that this new neighborhood and this new world have been packed in alongside this new sport system. It will possibly result in some actually attention-grabbing emergent gameplay,” Chu says. This new fashion may also increase to different cultures that share this way of life, bringing the household collectively in additional distinctive ways in which might not be potential alone.
I used to be additionally actually inquisitive about how the For Lease pack was “Impressed by a novel mix of custom and modernity,” which was beforehand mentioned in its preliminary announcement. How did EA and Maxis Studios obtain a stability of Southeast Asian historical past and the fashionable age of right now? Happily, Jason touched upon this to offer some perception into this course of. He expresses, “If we’re speaking a few trendy and conventional mix, actually simply reflecting what you see on the road in any trendy SEA metropolis, like Singapore, Manila, or Bangkok…”
Many different places impressed this mix, equivalent to Thailand, Vietnam, Laos, Philippines, Malaysia, and plenty of extra. Nevertheless, the For Lease world was not constructed upon a singular space, as he states, “This new world, Tomarang… it’s undoubtedly a world impressed by, once more, not aiming for a one-to-one replica of anyone tradition. Or anyone neighborhood. Nevertheless it’s one thing that pulls from, in a respectful and in a culturally conscious method, of various SEA areas.”
In that gentle, Tomarang is a celebration of each conventional and trendy Southeast Asia, which is among the many facets of the place SEA shines. Much more so, Jason discusses how the tradition has impressed many various types of media.
“The normal and the fashionable are so blended… I believe that’s why SEA and Asia influences a lot of this kind of popular culture creativeness, proper? You have a look at Cyberpunk, you have a look at Blade Runner, otherwise you have a look at so many various IPs set in Asia and SEA. And it’s clear that there’s this type of fascination with this mixing of conventional cultures with extraordinarily cutting-edge modern life. So, for me, frankly, that’s the place the authenticity is available in,” Jason explains.
You possibly can see that authenticity in The Sims 4 For Lease pack by its combination of latest and conventional values. Meals is a wonderful instance of this, on condition that the newest entry offers many acquainted dishes that anybody from SEA or somebody who has household there can reminisce about. Jason additionally recommended the workforce on this, saying, “One place the place it’s mirrored rather well is within the new recipes… the brand new recipes incorporate meals which are native to totally different SEA cultures.”
The meals we share virtually at all times carry out the fondest reminiscences. Jason and I additionally talked about our pleasure of the basic Filipino dish, Pancit, and the way excited we had been to see it on the pack. Moments like this wouldn’t be potential with out EA and Maxis Studios’ mission for authenticity.

“What’s actually neat on this growth pack is that it offers individuals much more instruments… the emergent gameplay that I had on this final session felt just like the neighborhood my mother grew up in,” Chu mentions. Having this stuff and worlds out there additional allows a extra private expertise, thus establishing extra distinctive alternatives for the participant.
Most significantly, Jason talks about how The Sims 4 For Lease doesn’t play into the fantasy world of Southeast Asia. He provides, “The dev workforce was very clear that they needed to do it in a method that may not really feel like a parody. They didn’t need any type of insensitivity towards what individuals care about. What individuals worth. How individuals stay.”
EA and Maxis Studios’ mission for authenticity is among the many causes this pack has plenty of coronary heart, particularly with the importance of bringing in Jason Chu as a Cultural Guide. It simply additional solidifies the Sims franchise’s long-reigning success, and it’ll undoubtedly proceed to develop as its illustration values increase.
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