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2022 was an awesome 12 months for Roblox. We’re optimistically driving our imaginative and prescient to reimagine the way in which folks come collectively, and we’re realizing it by enabling deeper types of expression, communication, and immersion.
The investments we’re making to increase the engagement of Roblox throughout geographies and age teams are paying off. Our neighborhood grew by 23% this 12 months to greater than 56 million day by day international customers. And our customers spent over 49.3 billion hours coming collectively to create, play, discover, study, and join. At present, greater than half of the folks on Roblox are 13 and older, demonstrating our platform’s attraction to a broad vary of audiences.
Innovation and enhancements throughout each side of Roblox performed a key function in driving our development. Listed below are a few of our main accomplishments from 2022.
Enabling Self-Expression and Connection
With the launch of Layered Clothes, we continued to empower folks to specific themselves and their identification creatively. This characteristic allows clothes and niknaks to suit any avatar physique sort. Objects like shirts, clothes, sweaters, jackets, and pants are actually worn in layers and duplicate the way in which attire suits and drapes on people in the true world. This offers our neighborhood with the facility to create never-before-seen clothes and accent sorts. Customers can combine and match an unbelievable vary of physique types and outfits, taking avatar customization potentialities to the following degree. Since launch, we now have seen over 115 million folks personal a layered clothes merchandise.
We additionally continued to increase the standard and immersion of social interactions on Roblox. Now, folks verified as ages 13 and older can use Chat with their voice to talk aloud with each other. This performance is constructed to imitate in-person conversations, and relies on avatars’ proximity to one another – that means you may whisper to a good friend close by or elevate your voice to hold throughout the room. Nearly 1,000,000 Roblox experiences have already enabled voice communications.
On the finish of the 12 months, we rolled out Contact Importer, a secure and safe manner for folks to seek out and join with real-life mates. Contact Importer makes use of the identical contact names saved on a consumer’s gadget, to allow them to rapidly acknowledge their mates on the Roblox platform. We additionally launched Good friend Suggestions, so folks ages 13 and older can simply evaluation and add mates instantly. These two options are necessary steps in making it simpler for folks to attach whereas persevering with to uphold the privateness and security of our neighborhood.
Increasing Creator Alternatives
Different necessary improvements had been centered on accelerating our imaginative and prescient of creating creation accessible to everybody on Roblox. We’re constructing instruments so anybody from new creators to massive growth studios can carry their creations to fruition.
In 2022, our neighborhood visited greater than 15 million experiences on the platform, and builders and creators revealed greater than 15,000 experiences each single day. To assist this creation flywheel, we made developments to Roblox Studio, our free growth software program for constructing and publishing 3D content material. Roblox Studio now has a refreshed look and new options — like assist for high-resolution shows and redesigned icons for higher navigation — that permit creators to customise their workspaces and collaborate with teammates seamlessly.
In July 2022, we rolled out quite a lot of developments to our materials system to boost the visible high quality of the complete library of present supplies and make them feel and look much more sensible than earlier than. Supplies on Roblox are akin to supplies in the true world. They’re used to not solely outline the floor look of a 3D object but additionally its bodily properties, which in flip influences how the article behaves. Our materials system will assist our creators extra simply understand their aesthetic imaginative and prescient.
We’ve additionally added a number of new options to Roblox Cloud, our developer ecosystem, to streamline expertise growth and improve productiveness. Builders can now entry all their Roblox sources through APIs that allow a wealthy ecosystem of instruments for enhancing creator workflows and customization.
On the finish of the 12 months, we started rolling out our new Creator Hub, a useful resource that brings all of our on-line instruments and documentation for builders right into a unified platform. Creator Hub makes creation simpler, sooner, and extra streamlined by offering operational and administration assist in a single place. The expertise we’re constructing for Creator Hub can even carry larger constancy and capabilities to developer creations.
Evolving our Digital Economic system
In 2022, our Economic system group achieved an necessary milestone: greater than 90% of things revealed in Market are actually made by creators, getting us even nearer to the purpose the place all content material inside Roblox is absolutely user-generated. We’re persevering with to enhance consumer discovery in Market, so folks can discover objects they need in a manner that may redefine the consumer journey. We envision a future the place choose objects are supplied on a restricted foundation, and different objects are extra broadly accessible, so folks can discover a breadth of things they love.
This September, at our largest Roblox Builders Convention ever, we introduced Immersive Adverts. This progressive 3D promoting expertise is designed to provide manufacturers and builders alike the power to achieve their audiences in new methods.
Investing in Security and Civility
Because the Roblox neighborhood continues to develop, we’re deeply centered on guaranteeing a secure and civil surroundings for our customers. Over the past 12 months, we elevated our investments in AI and machine studying for autonomously detecting and stopping makes an attempt by dangerous actors to have interaction in dangerous communications or add dangerous content material.
We continued to enhance sophistication in our content material and chat moderation efforts. Utilizing pure language processing fashions, we’ve developed our programs to not simply flag prohibited language however to know context and act accordingly. In 2022, we used these fashions to energy automated moderation options in English, in addition to in Spanish, German, Portuguese and extra, and we are going to proceed to roll them out globally in 2023.
Due to our investments round AI and machine studying, we’ve been capable of safely channel extra of our first-line moderation to automated programs. Roblox has made significant enhancements to the time to motion on content material recognized as problematic. The upshot: whereas pace moderately has lengthy been a power for Roblox, we’re now even sooner and extra correct.
Creating Alternatives for Manufacturers
Manufacturers of every type, from Alo Yoga and Spotify to the NFL, continued to make use of Roblox to attach and interact with hundreds of thousands of individuals. Daily, Roblox makes completely new on-line connections doable by giving corporations the power to create thrilling activations and digital merchandise. There have been over 100 model activations launched in 2022.
By giving folks the instruments to specific themselves in any manner they need, we’ve seen some wonderful creativity and attention-grabbing traits from the neighborhood. These had been captured in our 2022 Metaverse Trend Traits report, revealed in collaboration with the Parsons Faculty of Design. The report dives into the brand new traits and alternatives in digital trend, and the way attire within the digital world can encourage folks to specific themselves in new methods on Roblox.
We additionally continued to deal with supporting instructional builders, suppliers, and educators in bringing high-quality content material to the platform throughout a broad vary of topics, grade ranges, and expertise genres. We made progress within the schooling class by partnering with our first Roblox Group Fund recipient, the Museum of Science, Boston, on the launch of their Mission: Mars expertise on the platform.
As corporations proceed to ascertain themselves on Roblox with the assistance of our neighborhood, the alternatives for creators improve. And the expansion of our neighborhood expands the alternatives for organizations to attach with their audiences on Roblox. We’re excited to see this momentum proceed.
Investing in Our Individuals
None of this is able to be doable with out our gifted staff. To assist the continued development of our platform, we continued to spend money on creating our expertise and management. Nick Tornow joined us to steer the Creator Engineering group, and most just lately John Stauffer joined us as our new VP of Engineering on the Engine group.
Within the spirit of collaboration driving innovation, we held our first all-employee in-person Roblox Week at our San Mateo headquarters in July. Groups gathered for every week of actions that fostered connections, strengthened our neighborhood, and celebrated the technical improvements we’re constructing to form the longer term. And on the finish of the 12 months, we returned to an in-person Hack Week, with greater than 225 groups pursuing self-directed tasks that pushed boundaries and accelerated the way forward for our platform.
Lastly, we had been honored to rank third on Quick Firm’s Prime 100 Workplaces for Innovators in 2022. This award displays our innovation-first tradition that empowers our technical groups to be accountable, take the lengthy view, and get stuff achieved, all whereas respecting our international neighborhood of hundreds of thousands of creators.
The Journey Forward
Trying forward, I’m excited to see how creativity and invention proceed to gasoline development at Roblox. At each degree, we’re seeing new alternatives to attach a billion folks with optimism and civility.
I’d prefer to thank our staff, our Roblox board, and your complete Roblox neighborhood for all of the issues they’ve achieved and made doable this 12 months. We’ve an thrilling 12 months forward.
David Baszucki, a.okay.a Builderman
Founder and CEO, Roblox
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